What is Lancaster Design and Machine?
Lancaster Design and Machine is a manufacturing machine shop based in Dacula, Georgia. They specialize in precision CNC machining, production, milling and turning, laser marking, and more. Lancaster Design and Machine is a full solution machine shop that can meet all project requirements from start to finish.
Business Goals:
Increase brand awareness in the community. There are tons of companies within the North Georgia Area that need custom parts made for their business.
Generate leads for new clients with machining needs.
Establish Lancaster Design and Machine as a trusted and reliable machine shop in the community.
Objectives:
Gain 50 new followers on their chosen platform within 3 months.
Secure 2 qualified leads for potential projects each month.
Increase website traffic by 10% through social media promotion within 6 months.
Target Audience:
Local businesses in North Georgia that need custom parts made
Engineers and project managers looking for fabrication or manufacturing services
Businesses looking for single-source supply chain solutions
Digital Channels:
LinkedIn: A professional platform ideal for connecting with businesses and B2B clients. Preferred platform in the manufacturing industry for businesses within the industry to show off their capabilities, projects, and reach other businesses that may need their services.
Facebook/Instagram: Good for showcasing capabilities, projects, and reaching a broader local audience.
Type of Content to Publish:
Project Spotlights: showcase completed projects with high-quality photos and brief descriptions of the challenges solved.
“How-It s-Made” Videos: Short, engaging videos demonstrating the machining process of a particular part being made.
Client Testimonials: Share positive feedback from satisfied clients to build trust
Call To Action (CTA):
Make sure to incorporate clear CTAs in each post.
