Name of brand:
Tarte Cosmetics
Tarte Cosmetics
Name of project/campaign:
Tarte’s Real Story: From Passion to Product with Purpose
Tarte’s Real Story: From Passion to Product with Purpose
Objective of video:
To highlight the journey of Tarte Cosmetics from its inception to becoming a global brand, emphasizing its commitment to quality, cruelty-free products, and community engagement.
To highlight the journey of Tarte Cosmetics from its inception to becoming a global brand, emphasizing its commitment to quality, cruelty-free products, and community engagement.
Key message:
Tarte Cosmetics is not just a makeup brand; it’s a community-driven, quality-focused company that values its customers' feedback and stays on top of trends.
Tarte Cosmetics is not just a makeup brand; it’s a community-driven, quality-focused company that values its customers' feedback and stays on top of trends.
Targeted audience:
Young women and teens interested in makeup and skincare, as well as current Tarte product users and potential new customers who value quality and cruelty-free beauty products.
Young women and teens interested in makeup and skincare, as well as current Tarte product users and potential new customers who value quality and cruelty-free beauty products.
Platform selected for video:
TikTok, Instagram, Facebook, YouTube (shorts)
TikTok, Instagram, Facebook, YouTube (shorts)
Total length of video:
60 seconds
60 seconds
Date to be published:
August 1st, 2024
August 1st, 2024
Evaluation:
The video’s success will be determined by engagement metrics such as likes, shares, comments, and the number of times it has been viewed. Additionally, tracking the increase in followers, website traffic, and sales conversions linked to the video will provide insight into its effectiveness.
The video’s success will be determined by engagement metrics such as likes, shares, comments, and the number of times it has been viewed. Additionally, tracking the increase in followers, website traffic, and sales conversions linked to the video will provide insight into its effectiveness.
Best practices:
Use trending sounds or music to increase visibility.
Keep the video concise and engaging.
Include clear and bright visuals.
Incorporate captions to ensure the message is understood without sound.
Engage with viewers by responding to comments and encouraging user-generated content.
Storyboard
