Professional Summary
With over 6 years of experience in digital marketing strategy, advertising, and communications, I’ve led the development and execution of high-impact campaigns that drive growth and deliver measurable ROI. I'm passionate about evolving marketing strategies and staying ahead of industry trends to maximize performance. I recently earned my Master of Arts in Advertising and Public Relations with a concentration in Digital Communications, and I’m excited to apply my knowledge and keep growing in this fast-moving space.
Skills:
● Microsoft Office Suite
● Google Ads | Google Analytics
● Search Engine Optimization (SEO)
● Adobe Creative Suite
● Customer relationship management (CRM)
● HubSpot | Web Design and Maintenance
● Social Media Platforms for Business:
Instagram | Facebook | LinkedIn
● X-Culture Certified
● Leveraging Artificial Intelligence
Education:
Bachelor of Science in Commerce & Business Administration
Major: Marketing | Minor: Creative Writing, Creative Media, and International Business
Aug. 2017 - May 2022
GPA: 3.4
University of Alabama | Tuscaloosa, AL
Master of Arts in Advertising and Public Relations
Major: Advertising and Public Relations
Concentration: Digital Communications
Aug. 2023 – May 2025
GPA: 3.8
University of Alabama | Tuscaloosa, AL
Professional Experience
Associate Account Manager | Thomas Marketing Agency | Remote | Dec 2023 – Present
- Manage 25 client accounts across aerospace, energy, and manufacturing industries ($500K+ revenue).
- Lead campaign strategy, execution, and reporting to optimize ROI and hit KPIs.
- Serve as the main client contact, running strategy calls and resolving concerns quickly.
- Built internal systems to streamline workflows, reporting, and project management.
- Mentor new team members and lead educational sessions on marketing best practices.
Senior Marketing Manager | Summit Ropes Indoor Adventure | Sterling, VA | Aug 2022 – Dec 2023
- Boosted B2C ticket sales 19%, driving the company’s most profitable year.
- Secured a partnership with Netflix, gaining national exposure.
- Managed $42K marketing budget, building a comprehensive strategy with clear KPIs.
- Launched automated CRM, SEO-optimized website updates (+40% federal workshop sales), and first membership program.
- Directed social media/video campaigns (+28% leads), targeted email campaigns (+25.5% open rate, 17% conversion).
- Built local PR relationships (CW affiliate, Washington Post blogger) to expand brand visibility.
Freelance Digital Marketing Consultant | Various Clients
- Designed and managed websites for paralegal firms, roofing companies, construction businesses, and accounting practices.
- Planned and optimized Google Ads campaigns, driving qualified leads and improving ROI across industries.
- Provided customized marketing solutions tailored to small business needs, from local SEO to brand positioning.
Social Media & Website Manager | Lancaster Design and Machine | Buford, GA | Dec 2019 – Aug 2022
- Rebuilt the company website in WordPress, creating a modern design and improved usability.
- Launched and managed company social channels, building a consistent online presence.
- Produced new media content showcasing products, machinery, and milestones.
- Used Hootsuite to plan content and track engagement growth.
